Typography Project- Active

Size: The word active takes up more than half the page, so it pops out.
Color: The white letters make the word active pop out, giving it a more energetic feel.
Orientation: The word Active is on a convex path, and it gets larger from right to left; this causes it to appear as if it is jumping out of the background.
Location: The word is in the center of the page, so it stands out in an almost obnoxious way. It appears important and covers a lot of ground across the piece, which makes it appear more active.
Background: The upside-down 'V's in the background give the piece upward movement, while the sideways 'I's give it downward movement. This makes the background appear more active, while simultaneously leading one's line of sight towards the text.